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Question by Jimmy: What sampling method to use for online surveys?
Need some help!!!!!!!

Im working on a research project for college and have chosen my data collection methods – online surveys. I now need to chose a sample method – random, cluster, stratified or systematic, any ideas if one is better for online surveys- as there’s not much relevant literature on it. Also as its a specific project for the area Devon – would the population just be all the people that live in devon?

Best answer:

Answer by JB
It depends how you’re planning to recruit to it. The sampling method is not to do with the format of the survey, but how you get people to it. If you’re just putting it up and saying ‘please everyone do my survey’, then there is no stratification. It’s purely self selective and most likely random.Do you need to get a certain amount of people? If so that’s quota sampling. Are you asking friends to ask friends to fill it in? If so it’s snowball sampling. Stratified, cluster and systematic refer to the levels of comparison you put in place beforehand. So for instance stratified would be deliberate recruiting the same proportion of low earners, medium earners and high earners. Cluster sampling is where, usually because it’s not possible to access individuals, you target a bigger unit or ‘cluster’ eg school, hospital, communities in one area.

Also it depends on your research question!! If your question is eg how do low/medium/high earners compare in how often they go to the doctor?’, then you have to deliberately sample each group. A random sample potentially might not give you any high earners. However, if your survey is more exploratory then likely random sampling is fine.if you’re talking about using Devon in general, then I’d guess you’re doing random sampling.

My experience of online surveys (and I do a lot) is that random sampling gives you the least headache as you simply post it, send generic invite and wait for responses. The other sampling types are possible, but need much more planning.

I hope that helps and hasn’t confused you !

What do you think? Answer below!

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