In this video interview Internet search pioneer Ron Jones explains the basics of keyword research and why it is foundational to all kinds of search marketing, both SEO and PPC. He outlines the four steps involved in implementing it. Keywords are the language of search — what your customers must think of and type in so they can find anything, hopefully you! Keyword research can tell you keyword narrowness or breadth, popularity, competitiveness of various keywords. People familiar with an industry, such as a CEO, may prefer pet words that real customers don’t use or search on very often. Keyword research provides a reality check. The four steps are: 1.Brainstorm keywords using a thesaurus or dictionary, or an online tool like Google Keyword Tool or Trellian Keyword Discovery. 2.Refine your keywords by scoring on a scale of 1 to 10 on the basis of competitiveness, popularity, frequency, relevancy, etc. 3.Group your keywords into categories, which become ad groups in PPC. 4.Deploy your keywords on your website with SEO or in a paid search PPC campaign with Google AdWords. Ron Jones is the CEO of Symetri Internet Marketing, an Internet agency that founded in 1998 — a real pioneer. Ron Jones is the author of Keyword Intelligence: Keyword Research for Search, Social, and Beyond (Sybex, 2011). This interview was recorded at the SES Conference in Chicago on November 15, 2012.
Video Rating: 5 / 5
Question by : Do you know any trusted company in the Southern Europe that does really effective internet marketing?
I’m looking for quality implementation of internet marketing strategies targeting mainly the Greek audience, however there is a lack of information out there, if for instance, these companies do deliver exactly what they promise.
Best answer:
Answer by Nikos
Hello Giorgos,
According to my experience from the Interactive Marketing business, my best suggestion to you is an Internet Marketing company named Clickwise. You can find them in this URL: http://www.clickwise.gr/
Nevertheless if your looking for specific services they offer you may search accordingly:
Interactive Marketing Services: http://www.clickwise.gr/interactive-marketing
Search Engine Optimization (SEO): http://www.clickwise.gr/seo
Social Media Marketing: http://www.clickwise.gr/social-media-marketing
Even the Greek Internet market is not huge, there are some great web marketing companies you can partner with in order to get the desired results for your business.
What do you think? Answer below!
